A new showroom and trade experience is getting ready to launch at Dallas Market Center, showcasing more than 40 brands with collections across all product categories including apparel, accessories, western, footwear, gift and home décor.

The 17,000-square-foot THE GOODS by Brand Assembly space located on the 10th floor will debut at the upcoming Dallas Apparel & Accessories Market Jan. 10-13. In the space, ready to wear from Aqua Bendita, Alyson Eastman, Place Nationale, Marine Layer, It is Well and others will be complemented by accessories from brands including KUU, Sierra Winter, Nash & Ivy, Wanderlust & Co in addition to select footwear lines and western collections from DanielXDiamond, Kit Santa Fe, City Boots and more.”

“This is a tremendous addition to our marketplace,” said Cindy Morris, president and CEO of Dallas Market Center. “Brand Assembly has been a valuable partner for several years, delivering elevated contemporary brands to our apparel shows. But this permanent space, open for markets throughout the year, will give buyers a destination in Dallas for unique, on-trend products selected by Hillary and her team.”

THE GOODS by Brand Assembly will be open for all major trade events in Dallas in 2023, including Apparel & Accessories Markets as well as Total Home & Gift Markets. In addition to apparel, accessories and footwear, the showroom will begin integrating gift and home decor products to create a complete lifestyle experience.

“Dallas is a marketplace that offers us the unique opportunity to build THE GOODS by Brand Assembly concept, blending a sense of designed permanence with the excitement and bustle of trade show activity,” noted Hillary France, CEO and co-founder of Brand Assembly. “It allows us to connect our brands and retailers helping them discover new brands across all categories, within a comfortably elevated marketplace environment.”

To celebrate the new space, an open house will be held Jan. 10-12, with an opening party kicking off from 4-6 p.m. on Jan. 11. A Special guest, DanielXDiamond, will feature pieces from their iconic collection and a display of looks worn by Carrie Underwood, Gwen Stefani and Miranda Lambert.

In addition to THE GOODS by Brand Assembly, other resources are debuting or expanding for January 2023. The show grew by 20% in 2022 and continues to be the largest marketplace in the country for women’s apparel, accessories, and footwear.

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